• mvmayall01

Need inspiration? Some interesting accounts to follow in 2021

2021. It started with as little enthusiasm as we could muster. World events already have not failed to disappoint. It's tempting to close the wardrobe, grab some comfort food and consider whether blankets are acceptable alternatives to tracksuits and activewear.

Activewear from @dk.active - Brisbane based ethical activewear brand (sizes 6-24)

But where there is life, there is hope. A lot of creative people are using these uncertain times to rethink fashion. Thanks to social media, we can indulge in new ideas and follow innovative brands while we contemplate the likelihood of dressing up and going out again.....

Fashion has never just been about wearing pretty things (mostly). Fashion can pre-empt and reflect changing economic and social conditions. It can be used to send statements, or as a canvas to play with ideas. Fashion can be used for fun, as people experiment with ways to change their looks and moods. Fashion can be used as art, for others to enjoy.

Illustrator Justin Teodoro collaborated with Hugo Boss for a women's and men's capsule collection in 2020, extending the artistic interpretation with a display in the windows of the iconic KaDeWa store in Berlin

For those of you looking for inspiration, here is a small selection of interesting and quirky labels and accounts providing new ways to think about and enjoy fashion. They are only a few of the many which have taken my fancy recently and have something progressive to offer. They include sustainable fashion, avant garde designers, creative content producers, indigenous fashion and more*.

These accounts are all overseas accounts. Feel free to leave comments or message about other accounts you'd recommend, especially if you'd like an Australia/New Zealand version. There's a huge world of inspiration out there.


[*Note - none of the featured accounts have solicited or engaged me to feature them. They are just a few of the many sites I've found in my daily mobile browsing/procrastinating. However, if anyone does want me to feature them, well ... you know where to find me :) ]


Not Just A Label

www.notjustalable.com @notjustalabel

Retail site which features new and interesting contemporary fashion labels. Its focus is on supporting emerging labels by not charging commission or referral fees. Plenty of inspiration: avante garde fashion, accessories, colour combinations and more.

The website includes the shop, blogs, fashion films and more.

Malaika New York

www.malaikanewyork.com @malaika_new_york

One of the many small fashion brands around the world (this one of Scandinavian origins) aiming to provide interesting and wearable fashion that won't cost the earth - literally. Zero-waste clothing made in New York. The designs tend to be structured and sometimes futuristic. Good inspiration for people who like interesting draping and asymmetrical designs.

Andrea Iyamah

www.andreaiyamah.com @andreaiyamah

A Nigerian designer focusing on females who 'are confident, adventurous and unafraid of clothing designed with a statement'. Her wearable outfits pay tribute to her ethnicity in a modern way. Women's curves are a key consideration in her small but considered edits.

Fashion for bank robbers


Not for the faint-hearted, but a riot of headwear, masks, costumes and art. While it's unlikely you'll plan to wear any of these creations, anyone with a good imagination could use some of these amazing images as inspiration for their next occasion-wear outfit. Includes occasional throwback photos from fashion icons such as Pierre Cardin or Philip Treacy.

Alice Early

www.aliceearly.co.uk @aliceearly

After a background working for other well-known brands, Alice Early launched her first collection just over 2 years ago. Another designer working with sustainability as her brief, these clothes are mostly timeless classics, and her instagram feed is filled with images with reflect that aesthetic. Some great inspiration for simple and effective colour and material choices.

What Grandma Wore

www.whatgrandmawore.com @whatgrandmawore

Already a popular account, this is for the fashion history lovers. Beautiful images of fashion from past decades, put together by a graduate of fashion history and fashion theory. The website features a blog - although it hasn't been updated recently, the blogs are thoughtful and interesting. So many photographs here which will inspire your imaginations.

Kata Haratym

www.kataharatym.com @kataharatym

Kata is a Polish designer who has embraced slow fashion. She works with local artists, tries to use natural fibres or deadstock fabric and is inspired by vintage fabrics and the mediaeval town where she lives. With nostalgia continuing to be a big influence this year, her designs - especially her collar collection made from leftover pieces - are right on trend at present.

Kata Haratym detachable collar

Elena Sikorskaya


One of the many 'fashion photographer' accounts which are all over instagram. I might have gone straight past this one, except that her fashion photos stood out for their simple but effective styling. Underembellished, she showcases a lot of head-to-toe looks which play with hats, quirks of colour or elegant silhouettes. Some excellent ideas for race-day looks.

Azeeza Official

www.azeeza.us @azeezaofficial

Azeeza is a chicago-based designer worn by a number of 'celebrities' but with a surprisingly low profile. The goal of this brand is to create interesting but well-made pieces which will last over time. The looks are monochromatic, floaty and generally delicious.


That's all for now. 2021, we won't let you dim our sparkle.

53 views0 comments

Recent Posts

See All