- mvmayall01
Concept: the Millennial Outfit
[Which ended up being the COVID-19 outfit.... read on....]
Created for #vamff 2020 (March 2020)
The Concept:
~ Juxtaposing the notion of the millennial generation (often generalised as the 'bubble-wrap' generation with individually fragile psyches and socially protective norms), with the rise of online shopping and everything and anything being delivered to your door.
~This outfit is made of material representing bubble-wrap, held together by gaffer tape, as if the wearer is a parcel wrapped up ready to post. But the parcel is fragile, as many individuals are in today's uncertain world - symbolised by the stickers which remind the viewer to take care (of individuals and our world) ~
The COVID-19 crisis started to impact Australia the same weekend this outfit debuted - causing the cancellation of the remaining VAMFF shows as well as a host of events around Australia and the world, and subsequently seeing isolation and quarantine measures being enforced.
In light of this, the symbolism of the outfit became even more pertinent.
~Health can be fragile. If necessary, wrap yourself up and stay safe
~Our social and economic world went into protective mode.
~Online shopping, ironically, became even more important for many people unable to access essentials, business goods or other items
Outfit: @fitoure_mode
Model: Emma Wells
HMUA: Ashleigh Norris
Photographer: Wendell Teodoro
Location: Melbourne - inner city
COVID-19: is an infectious disease caused by severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2). The pandemic has changed our world temporarily ~ maybe permanently. Find ways to be creative, to support those who can't wrap themselves away from its consequences.
But don't stop dreaming, doing and creating
